Recent studies are clear: promotional gifts work. They increase repeat business and business referrals by more than 25 percent. Six months after receiving a promotional gift from a business, almost 40 percent of people surveyed still remembered the business name.
At trade shows and special events
Giveaways come with the territory at conventions and trade shows. The key to finding an effective corporate gift for special events is to focus in on two things: the message you want to convey about your brand, and the needs of attendees.
To reflect the unique personality of your business, choose branded items that match up with the services or products you offer. A branded keychain makes a great, handy gift for an auto dealership, while a branded flash drive is perfect for a software company.
For top dog status at any trade show, give the gift that really does keep on giving: present the visitors to your exhibit with a handsome branded tote bag. They'll put all their other swag inside, while keeping your business name and logo in full view for the whole weekend.
Special clients deserve special treatment. For those really important business connections, send an exclusive gift before the start of a convention or show. Along with your gift, include a personal invitation to visit your booth or exhibit. This is a small touch that won't be forgotten.
For valued clients and prospects
Demonstrate your appreciation for long term customers with gifts they'll really use. Coffee and tea drinkers will thank you for a branded insulated travel mug - and they'll use it regularly. If you or your clients are especially environmentally conscious, the gift of a reusable water bottle will transmit a positive message about you and your business.
When meeting potential clients for the first time, a branded pen or notepad makes a great impression. These gifts are handy for you as well. They're small and easy to store in almost any office space, and an inexpensive way to get your message out.
Calendars are another great way to give a practical gift that practically everyone will use. Your business name and logo will look great on a handy desk calendar, and it will place your brand in full view for a full 365 days.
Promotional corporate gifts are a highly effective way to publicize your business while providing value to clients and prospects. They last in a way that other marketing tactics don't.
They provide a visual and tactile reminder of your company, and they create a positive impression in the mind of everyone who receives your gift. They attract business, and retain business - while giving you the double pleasure of knowing that you've spread your message while spreading some joy.