Search Engine Optimization means that there is a procedure to assist a search engine to find your website. When the internet was relatively new (late 1980’s/early 1990’s), the traffic at that time was light (compared to today). In those early days, surfers could enter a search term, and expect to receive between 100 to 1,000 hits. Today, however, the amount of sites which are available is literally too numerous to calculate. Thousands of new sites will be added to the internet before you finish reading this article!
If you are a business owner, you absolutely need customers to find YOUR website, NOT those of your competitors – SEO agencies can help you with this.
Business owners already have their time spent, before they get up in the morning – there is simply too much to do just by running the day-to-day operations, without taking on the additional task of SEO Optimization.
Hiring an SEO agency should not be thought of as an unnecessary expense; rather it is an enhancement to your business.
Unlike conventional advertising expenses (mass mailings, cold calling, billboards) which are outdated, the cost of hiring the services of SEO agencies is an excellent investment. The understanding of SEO, negotiating the constant changes by search engines’ algorithms, and the constant analyses and updates to your site which are required, are no longer simple, organic, or by chance; rather, all of these are intricate calculations.
Think of the entire web as an airport. The planes which are coming in to land are potential customers. You hope those planes will come to the part of the airport where you have your business. Just like air traffic controllers who direct planes to terminals within the airport, SEO agencies help direct those web searchers to your business’ website.
No one wants to hope that those planes can land without air traffic controllers; you don’t want to hope that web searchers can find your site by chance.
There are so many considerations to keep your website current, and to make sure that customers can find you, that the absence of an SEO agency can actually be a detriment to your company. Think about all of the considerations: blogs, content, e-mails, forums, images/alt text, keyword/phrase search, links, press releases, social media marketing, etc.
In the current economic climate, you may assume that your competition is working with SEO agencies; how is that going to affect your business if you don’t work with an SEO agency? Don’t give your competition an advantage.
Image Source: pixabay