Among other things, Google’s first Panda was not partial to certain digital content farms that mass-produced recycled content fodder. Search links to those domains quickly dried up like bamboo shoots in a draught. SEO professionals had to swiftly back-pedal and retool the link packages they were providing to their digital clients. The digital marketing trend after the first Panda was to panic first and then transfer rehashed content from the decimated content farms to those data dumpsters that had miraculously escaped the Panda trampling.
So now digital Panda 2.0 is out and nibbling at Internet’s many bamboo groves of content and another series of digital fences have been erected around several more of the notorious crap content factory domains. The same SEO experts that were caught with their pants around their ankles the last time out, are in the very same predicament again. Can you spot a poor digital marketing trend here? So yet again these SEO superstars have to react because they weren’t proactive. They are busy as ants in moving their engine bait to an even lesser number of fallow fields where spam crops still flourish.
But think about it. If we follow the digital marketing trend of the various Pandas, we can reasonably predict what will happen in Panda 3 when it comes out in 2014 or 2015 or whenever. Maybe Google will even change the name from the Chinese Panda bear to calling it’s spider after the New Zealand Koala that has an even more selective taste for specific leaves than the Panda has. Maybe then the vast spam growing paddies will all be abandoned and these amazing SEO specialists will really be in a tizzy because they won’t have any fertile pools left available to dump their reams of digital drivel into. What will be the digital trend then?
Do you suppose the writing will be sufficiently clear on the digital wall then?
Do you think that some of the self-styled SEO geniuses will then realize that the content farms system is gone and the garbage links from comment spam is also destined for ancient history? Will the next digital marketing trend be towards providing actual content and real links? Or is that too much to globally expect? At least we should see a digital marketing trend in 2013 of some astute SEO experts reversing their own post-Panda trend and starting to supply their clients with longer-term search engine optimization.
I should end here by stressing that I’m not the definitive SEO expert either and these are just my opinions regarding the digital marketing trends of 2013 and beyond. I expect that many SEO specialists are well aware of what the trends are too and they are capitalizing on a day-trading style of optimization while it is still profitable.