If you're looking to make a bigger and better first impression, then here are some tips to help improve your promotional gifts right away!
Tip #1: Must Grab Someone's Attention
If you go out to most businesses, you'll find that they'll give you a pen, maybe a bottle opener, and always a business card as a means of hoping you'll remember that business down the road. The best gifts are able to have more usability than a pen in order to truly grab their attention. Post-It Notes, highlighters, and even magnets make for a more usable item that will keep you on top of someone's mind.
Tip #2: Need To Function
What you're handing out to people is a reflection of what your business really is. If you give out a piece of garbage that breaks the first time someone tries to use it, that person will not ever return to utilize what your business offers. Invest in quality gift items to hand out and don't be afraid to individualize those gifts on special occasions too! That way, people will want to remember you instead of want to forget you.
Tip #3: Must Compliment
People love to collect swag. Promotional swag is one of the biggest reasons why people tend to return to certain businesses but not to others! When it comes to promotional gifts, however, what you give out needs to compliment what your business objectives happen to be. If you make candies, for example, it doesn't make sense to hand out letter openers with your branding on it. It would make more sense to hand out a branded sample of your product, right? Think about what your business does and create the right swag.
Tip #4: Should Be Good Enough To Be Shared
The problem with most promotional gifts is that they are often just thrown away or tossed in to a junk drawer, never to see the light of day ever again. You need to have something that makes an impact and demands use! It should be so good; in fact, that whoever got the item with your branding on it will want to give it to someone else.
Promotional corporate gifts can be an inexpensive way to promote your business and create good will, but only if the products or free services you use make sense. Utilize these tips for your next promotional campaign and you'll see how effective the right gift can be!